At the Birmingham farmers’ market this past summer a young man was selling Why Bars™ from a kiosk. He was earnest, confident, outgoing, all elements entrepreneurs need. Most important Chef Jay Kinney had something every successful entrepreneur needs — a fabulous product. I view energy bars as candy tricked out in good health’s clothing. I looked over the Why Bars™ in their colorful wrappers and the claim of “3 hours of fuel” wondering how different could this bar from all other bars?

Quite, I learned. First they are delilcious. Second they are quite filling. Third they are really truly made from only eight ingredients: gluten-free oats, tapioca syrup, peanut or almond butter, organic chia seeds, organic coconut oil, sunflower lecithin, and organic cacao, sea salt, organic lemon extract, apples, and cinnamon depending on which flavor of bars you choose.  And did I say they are Kosher? Well under 300 calories, Why Bars™ are a nourishing snack that keep me fueled when I’m on the run or have missed breakfast. And there’s none of the imposter feeling I get indulging in competitors.

Chef Jay has gone national. IMHO he deserves support. Here’s the site. Pay a visit. Get some bars. Enjoy.

 

PS I receive no compensation or product from Why Bars™,  just delight that such a product exists and such a determined young man is behind them.

 

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